F.Y.I.

Integration explored by Mango and DDB Sydney at PR Council’s first forum

June 21, 2013 12:47

The PR Council, part of the Communications Council, launched its PR forums in Sydney yesterday, the first of a series of four forums scheduled throughout the year.

Around 20 members attended the first session led by Claire Salvetti, managing director at Mango in Sydney, with a further session planned at Mango’s Melbourne office on Thursday.

The session aimed at senior management focussed on integration and explored the importance of collaborative approaches to marketing communications. Best practice case studies and industry perspectives were shared by DDB Sydney’s managing partner Nicole Taylor, director of social media James Quinlan, and creative director Scott Huebscher.

James Wright, managing director of Red Agency, will lead the next forum on the ‘Secrets of Cannes’ at Liquid ideas on July 16. This will also be repeated in Melbourne at Undertow Media on July 23.

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