PR Council to share Cannes lessons
The Communication Council’s public relations group The PR Council is to present some of the best work shown in Cannes this year at two breakfasts in Sydney and Melbourne
The announcement:
PRC FORUM: RED AGENCY BOSS JAMES WRIGHT PRESENTS THE SECRETS OF CANNES
Following an unprecedented year of success for Australian entries to the prestigious Cannes Lions awards, this month the PRC will reveal the secrets behind some of this year’s stand-out campaigns in the group’s second forum supported by The Communications Council.From over 1,350 global entries, there were eight winners in the PR Category from Australia this year, including the prestigious Grand Prix, and campaigns ‘Fair Go Bro’, and ‘The Most Powerful Arm Ever Invented’, from PRC members One Green Bean and Red Agency respectively.
Having scooped three Cannes Lions in total across Charity, Digital PR and Cyber categories in 2013, as well as acting on the PR jury, Managing Director of Red Agency and Havas Asia-Pacific, James Wright, will lead the session. James will offer attendees a dual perspective on what it takes to win in Cannes, from delivering a stand-out award-winning campaign, to how to best impress the judges with its presentation.
James Wright said: “It was a privilege to sit on a jury with some of the world’s top practitioners and assess the world’s most successful PR campaigns – an experience that proved extremely insightful in recognising some of the big trends and themes emerging across the globe. The Cannes Lions are seen by many as the Oscars of the advertising and PR world, and is a great place to look for inspiration and learnings for future campaigns.”
The session will take place between 7:30am – 9:00am on Tuesday 16th July at Liquid Ideas in Sydney, before moving to Undertow Media in Melbourne on 23rd July. Forums are free to PRC members, with a fee of $70 for non-members. A further two forums will take place in 2013.
PRC Forum: ‘James Wright: The Secrets of Cannes’
Sydney
- Date: Tuesday 16th July 2013
- Time: 7:30am – 9:00am
- Location: Liquid Ideas, Westside Level 2, 75-85 O’Riordan Street Alexandria NSW
- Member entry: Free – RSVP to Hayley@communicationscouncil.org.au
- Non-member entry: $70 – Buy tickets here.
Melbourne
- Date: Tuesday 23rd July 2013
- Time: 7:30am – 9:00am
- Location: Undertow Media, 14 – 18 Cremorne Street, Richmond, Victoria, 3121
- Member Entry: Free – RSVP to Hayley@communicationscouncil.org.au
- Non-member entry: $70 – Buy tickets here.
Source: PRC press release
