PR at the cutting edge of technology and social media to be showcased at CommsCon
Five case studies in which technology and social media communities have been utilised in innovative ways to deliver PR outcomes will be shared at next week’s CommsCon conference.
Work for McDonald’s, Telstra, GE, Four Pillars gin and the Australian Government will be shared at the event, which is aimed at communications and PR professionals.
Claire Salvetti, MD of Mango Sydney will share the story of the Our Food Your Questions project for McDonald’s which saw agencies including Mango, PPR, DDB and OMD collaborate to create a platform on which consumers could ask hard questions about the brand, which would offer straightforward information and attempt to correct myths.
https://www.youtube.com/watch?v=MAZOmB3q0s4
Matthew Gain, GM of Edelman, will share how the agency created a content platform for GE and drove traffic to it via Outbrain.
DDB’s Karalee Evans will talk about Telstra’s Valentine’s Day campaign
Matt Jones, founder of Better Happy, will discuss how he helped launch new gin Four Pillars by using crowdsourcing as a means of marketing.
And Julie Delaforce of community management specialists Quiip will discuss the community strategies behind The Line, a government project aimed at encouraging respectful behavious online and in the real world by young people.
The session will be moderated by Daniel Young, strategy director of Brightpoint Digital.
CommsCon, which takes place next Thursday March 20, is organised by Mumbrella’s parent company Focal Attractions.
Other case study sessions cover celebrity endorsement; working with multiple stake holders; and crisis communications. Also on the agenda is a keynote appearance from Joe Jareck, director of public relations for The LA Dodgers, insights into lobbying under a Liberal government and a presentation on the world’s best PR thinking.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Claire Salvetti
CommsCon
DDB
GE
Karalee Evans
Mango
Matt Jones
McDonald's
Outbrain
PPR
PR
public relations
