PR Institute CEO resigns amid rumours of dispute with board
Ray Shaw has resigned as CEO of the main public relations industry body, the Public Relations Institute of Australia (PRIA), Mumbrella can reveal.
Shaw’s departure comes just nine months into the role and is thought to have been triggered following a dispute between the CEO and the board over the strategic direction of the financially troubled industry body.
When contacted today Shaw declined to comment on the reasons for his departure, saying only that he would be returning to journalism. But multiple sources have told Mumbrella that the CEO and board were increasingly at loggerheads over PRIA’s direction amid falling membership numbers and declining financial revenues.

When the President’s statement refers to the former CEO by his surname and not his first name, you do have to wonder what’s going on
This quote from Mike Watson should win an Award:
“We made a profit last year as well… the profit was in fact a paper loss …”
Gold. Pure Gold
Another chapter in the sorry saga of the PRIA over the last few years…what about some good PR?
Looks like my membership to the Communications council will be sooner rather than later.
Agree Glen Frost, sounds like the George W of PR with quotes like that.
Just sad…. PRIA is a dinosaur that has failed to shift from the old guard – corporate affairs, public sector focused – to the new world of multi-sector, integrated PR!
I don’t know Mike Watson, never met him.
However, his quotes here are laughable for the most part – except for the one about Ray Shaw. To refer to someone (without their permission) as a retiree and talk about them re-entering retirement is somewhere between insensitive, patronising and cruel.
I’m guessing from the quotes above and what Ive seen of Mike’s leadership of the board that he has trouble empathising with others (and thats a euphemism for something that I am sure would get edited out).
AKA, I am gobsmacked that you see PRIA as focused on corporate affairs. From where I sit – in corporate – I saw them as focused on product pr and agencies.
Perhaps the problem is that they are irrelevant to everyone. That they can run a webinar on “From unknown to expert” followed the next month by “Integrity and Values” screams that this is an organisation that has lost its way.
Sounds like you should have attended “From unknown to expert” @Former member 😛