Prada to launch new phone in Australia in April
Prada is to launch the LG 3.0 phone on the Vodafone network in Australia in April.
Creative for the campaign has originated overseas, although Mindshare will handle the media buying locally, with a focus on outdoor and print advertising.
Large billboards will be put up in prominent locations across Sydney and Melbourne’s CBD.
In print, ads will run in fashion magazines such as Vogue and Harpers Bazaar.
The international ad campaign features actor Edward Norton and model Daria Werbowy as the faces of the product.
