Pregnancy pickles take centre stage in McDonald’s new ad
Pregnancy cravings are at the forefront of McDonald’s latest ad timed for Mother’s Day.
Created by DDB, the ad follows a woman and her mother who is very enthusiastic about becoming a grandparent. After her mother reveals she craved ice cream and pickles during her own pregnancy, the young woman announces her own pregnancy with a combination of the two ingredients from McDonald’s.
The ad, titled ‘Cravings’, is part of McDonald’s ongoing campaign ‘We’ll be here’ which highlights the roles the brand plays in its customers’ lives.
What century are we in?
This is appalling. Every research paper says eating Soft Serve for pregnant women is an absolute no no. To see McDonald’s advertising pregnant women to eat soft serve is a disgrace. The Marketing team need to do their research and get this ad off the tv!
The ad says nothing of the sort. She gives the ice cream to her mother.
I LOVE this ad… would like to see a follow up when she meets her grandchild..