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Premier Daniel Andrews reminds Victorians the hard work isn’t over in COVID-19 campaign

Victorian Premier Daniel Andrews has encouraged members of the state to continue self-isolating at home despite the decline in new COVID-19 cases.

A video shared on the Premier’s Facebook page is part of a new campaign in the state, developed by creative agency M&C Saatchi.

You'll see this ad on your TV in the next few days.It's a campaign about you – and to thank you for all the sacrifices…

Posted by Dan Andrews on Thursday, 30 April 2020

The message at the forefront of the campaign is ‘Staying apart keeps us together’ and comes in light of growing concerns about Australians becoming complacent with their behaviour, while the COVID-19 situation remains fragile.

The video thanks Victorians for their commitment to staying home, and demonstrates how the state has remained a community through video calls and supporting neighbours and vulnerable people.

Premier Andrews stated: “I know we’re asking a lot of Victorians at the moment but following the rules and staying apart keeps us together as a community.”

The campaign will run across TV, radio, press, digital, social and out of home, and a suite of bespoke communications will target specific audiences of Victorians.

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