Premium Content Alliance reshuffles investment, Foxtel departs

June 23, 2023 10:30

Three years after going to market as a bundled industry body, the Premium Content Alliance has dialled back its investment in ThinkPremiumDigital in a move to redeploy resources to ThinkTV and ThinkNewsBrands, all while founding partner Foxtel departs.

It is understood that ThinkPremiumDigital will be preserved as an entity in the alliance. However, a source said half of its current 12 employees were made redundant, while the other half were moved to ThinkTV and ThinkNewsBrands.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

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1 COMMENTS

Joyce Tumbleweed 24 Jun 23

‘Digital has become increasingly embedded in legacy media strategies.’
Really now?
I think you’ll find it’s the polar opposite. Maybe this ‘thinking’ is why this ‘Think’ mob are clearly in a death spiral.
Spruiking MAFS nip-slips and Murdoch lies is hardly ‘Premium’
Lipstick on a pig, Ladies.

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