Prevention Magazine launches National Prevention Week
Pacific Magazines’ healthy lifestyle title Prevention has launched the second annual National Prevention Week this week to raise awareness of Preventative Health.
The announcement:
Monday 7th April, 2014: Prevention magazine today announced the launch of National Prevention Week — in its second year, the national initiative is designed to increase awareness of preventative health and how it could change the country’s health outlook forever.
National Prevention Week, in association with Blackmores, is being supported by five of Australia’s most inspiring women, who are ambassadors for the event. In the May issue of Prevention, they share their wellbeing secrets, personal health struggles and the changes they encourage every Australian to make during National Prevention Week and beyond.
Supporting identities include: Sally Obermeder (Breast Cancer Ambassador), Dr Joanna McMillan (Diabetes Ambassador), Helen Dalley (Healthy Bones Ambassador), Melinda Gainsford-Taylor (Fitness Ambassador) and Melissa Doyle (Preventative Health Ambassador).
Jacqueline Mooney, Editor, Prevention says, “In Australia today, there are so many important health issues that need to be addressed. This year, an estimated 15,000 women will be diagnosed with breast cancer, around 280 people a day develop diabetes, more than three million adults have high cholesterol, and heart disease remains our biggest killer.“The good news is, with just a few simple changes, like eating well, drinking less and moving more, the risk of all these diseases can be drastically reduced.”
Research shows that up to 60% of type 2 diabetes cases can be prevented; an hour per day of vigorous walking can reduce breast cancer risk by 25%; and according to Alzheimer’s Australia, by reducing the current physical inactivity rate just 5% every five years, the prevalence of dementia would drop an impressive 11% by 2051.
“Those at the forefront of wellness know prevention is the future of health. And it’s this groundswell of positivity that underpins everything National Prevention Week is all about. We don’t just want to ‘prevent’ illness; we want to feel stronger, live longer and squeeze every last drop out of life.“It’s such a simple message, but one that makes me feel so unbelievably optimistic about the future,” added Mooney.
Karen Deveson, Healthy Lifestyle Publisher, Pacific Magazines said, “This will be the second year we have held National Prevention Week – a campaign that reflects Prevention’s expertise and commitment to understanding and influencing the healthy lifestyle trends of Australian women today.
Pacific Magazines continues to be at the forefront of every health priority and our deep understanding of the health issues that matter most is aptly brought to the fore in National Prevention Week,” Deveson added.
To launch National Prevention Week, Prevention magazine will hold an intimate breakfast at the Museum of Contemporary Art with the 2014 ambassadors in attendance on Tuesday, April 8.
Prevention will be promoting the campaign through the May issue (on sale today), a dedicated National Prevention Week hub at preventionmag.com.au, online newsletters and via Prevention’s social media networks—Facebook, Twitter, Instagram and Pinterest.
Source: Pacific Magazines press release.
