PRIA and the Copyright Agency expand agreement

The Copyright Agency and the Public Relations Institute of Australia (PRIA) have expanded their relationship to enable the PRIA’s Registered Consultancy Group members to offer clients a 10% discount on a copyright licence.

Guy Johnson, director of commercial licensing at the Copyright Agency, said: “This additional agreement has been struck in response to the success of the partnership between the Copyright Agency and the Registered Consultancy Group over the past two years, which among a number of benefits offers PR Consultancies the 10% discount.

“The licence allows PR consultancies to use an extraordinarily wide range of copyright material including material for proposals for new business, reports for clients on the effectiveness of campaigns, emails to clients and internal presentations. Not only is it good governance taking a licence, it ensures revenue flows back to journalism.

“Registered Consultancy Group members are among the most copyright-savvy professional groups in the country with a very high take-up of licences. PRIA’s RCG members have become educators and advocates for protecting copyright. As a result, we are extending the partnership, effective immediately, so RCGs can offer copyright licences to their clients at a 10% discount.”

PRIA national president, Jenny Muir, said in a statement: “Protecting the rights of content creators is important if we want investment in the information economy and innovation. Our RCG members understand the value of ideas and content and many already advise clients on the general principles of copyright in relation to the consumption and use of third-party content.

“This new partnership means RCG members can offer their clients a terrific value-add to their business relationship in the way of the discount, while ensuring continued support for journalists, publishers and other originators of content.”


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