F.Y.I.

McKell Media wins H2coco PR account

Health drink brand H2coco has appointed public relations agency McKell Media to its public relations account, following a pitch process.

The appointment will see the agency manage the launch of the brand’s new H2melon range, handling its consumer and trade roll out.

McKell Media will be responsible for both traditional and creative strategies with the use of social media influencers, content, experiential and traditional PR methods.

Justine McKell, managing director of McKell Media, said: “H2coco is such a progressive and innovative brand to work with, we’re excited be a part if their latest venture, H2melon.”

David Freeman, H2coco CEO and founder, said: “We needed an agency with strong strategic, creative, digital and social skills that understood our target audiences and McKell Media fit that description. It also helped that McKell had a strong reputation for garnering impressive exposure across business media, as H2coco grow as innovators in this space.”

Other clients of McKell Media include The Grounds of Alexandria, Activated Nutrients, AEOS and Margie Warrell.

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