F.Y.I.

PRIA hires Lonergan for industry benchmarking research

February 12, 2020 4:16

Public relations industry body PRIA’s Registered Communications Group has appointed research consultancy Lonergan to complete an industry benchmarking study.

The announcement:

The PRIA Registered Communications Group (RCG), has recently appointed Lonergan as a research consultancy to drive new quantitative and qualitative research for the industry. The RCG is the
industry body for public relations and communications CEOs, MDs and senior members of staff, and has been conducting an independent study, benchmarking member agencies against communication consultancy industry averages in Australia for some 19 years. The opportunity to refresh and evolve the research has now arisen.

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