The Priceline is wrong
It must be nice for news.com.au to be able to tap into the News Corp global content machine for click-friendly content like a New York Post piece on company CEOs who get fired for office relationships.
It must be nice for news.com.au to be able to tap into the News Corp global content machine for click-friendly content like a New York Post piece on company CEOs who get fired for office relationships. Or as news.com.au puts it: “The bosses who got screwed for boning in the corner office“.
But Dr Mumbo would suggest that telling Australian readers that the CEO of Priceline has been fired for “an extramarital affair” is unwise.
What with there also being an Australian Priceline, whose boss has not been fired for having an extramarital affair. Even if the piece does later mention that Priceline is a travel firm, not a pharmacy chain as it is in Australia.
Particularly given that Priceline is a big spending advertiser.
Yeah, that’s pretty misleading.
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Reminds me of when there were scandals involving K-Mart and Target in the US. Australian reporters rewrote and revoiced the stories emphasising that both firms had nothing to do with the Australian firms, no doubt mindful that Coles and Wesfarmers are big-spending clients.
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