Priceline goes to pitch in Melbourne after 9 years
Priceline Pharmacy is pitching its media account in Melbourne for the first time in nine years since it appointed PHD, Mumbrella can reveal.
PHD Melbourne first won the account in 2014, from then-incumbent Media Merchants, at the time worth $13 million in annual billings.
Priceline out of home advertising
This comes shortly after the brand launched a new campaign featuring Ita Buttrose and Chrissy Swan last month, celebrating age positivity.
Priceline did not respond at the time of publishing, while PHD declined to comment.
Last year, PHD celebrated 10 years in Melbourne after initially launching following the win of ANZ.
The office now holds accounts including CUB, Spotlight Retail Group, AFL, Porsche, Swisse Wellness, Singapore Airlines, and Tennis Australia.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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