PHD wins Priceline

Tim Burrowes

April 7, 2014 5:00

Media agency PHD has won Priceline’s $13m media account following a competitive pitch.

The account was previously held by independent agency Media Merchants, with Initiative also on the final shortlist.

In a statement this afternoon Mark O’Keefe, general manager of marketing for API, said: “Our Priceline Pharmacy retail brand, in particular, has been experiencing significant growth and that, combined with an evolving and challenging external market place, made it a natural point in time for us to review our media arrangements.

“Media Merchants has been a valued and important partner to API for 12 years and I want to thank them for the support they have given us during that time.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.