Priceline: Help us, help women

Discount retailer Priceline has launched a campaign to aid charities that support women’s health issues. The campaign, which is part of its The Priceline Sisterhood initiative, was created by Working Girls, a specialist in targeting women.

The ad was directed by Grant Matthews, known for his work for MasterCard, Ray Ban, SMH, Pantene and Arnott’s.

The ad is supported by a fundraising campaign across Priceline’s 330 stores, and also print, online and DM targeting Priceline’s 3.6m clubcard members.

Amanda Connors, Priceline’s marketing director, said: “Since we introduced The Priceline Sisterhood earlier this year, we’ve been able to see firsthand the stories of support, friendship, strength and inspiration that come from the great work each of our charity partners do. We wanted to find a way of capturing and sharing these stories with all Australians to encourage them to show their support and get behind these fantastic causes.”


Creative: Working Girls
Production: Working Girls
Director: Grant Matthews
Cast: Lisa Rakete, Lisette Malatesta, Kerryn Bennetts, Eliza Bennetts-O’Connor, Lissing Cyrus, Kylie Cyrus, Brett Madigan, Janelle Madigan, Nicki Batogal, Julia Boyle, Maureen Irving, Jack Andrew, Elka Johansson, Elka Warbanoff.
Media – Media Merchants
Direct Marketing – Global Red
PR – Res Publica


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