Priceline Pharmacy refreshes brand identity

October 30, 2024 10:06

Priceline Pharmacy has launched a new visual identity to embody its refreshed brand strategy, via Houston Group.

Marking a new chapter for the Wesfarmers-owned retailer, the new brand positioning – ‘the heart of health and beauty’ – celebrates Priceline’s combination of health expertise and beauty experience and how it is all underpinned by “exceptional value”.

It champions the retailer’s pharmacist-led services, and how that shows that brand’s passion for making customers feel good from the inside out, and the outside in.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.