Priceline releases latest ‘A Festival of You’ campaign via Whippet
Priceline Pharmacy has released a new campaign, continuing its ‘A Festival of You’ brand platform via Whippet.
The campaign focuses on how little moments make a big difference.
In the 30 second spot, an older woman sees a couple having a discussion. When the girlfriend leaves the conversation, the older woman offers her comfort, only for it to be revealed that the girlfriend is suffering allergies and her partner is getting her medication.
Priceline’s head of marketing, Gabrielle Tully, said: “At Priceline, we want our customers to know they’ll be celebrated every time they come in store and that we’ll help in every way we can to make sure everyone in the family is feeling their best. This latest instalment in our Festival of You positioning demonstrates our ongoing commitment to bringing this promise to life.”
Whippet’s creative director, Tod O’Reilly, commented: “Priceline Pharmacy is a unique brand with a lot to offer its customers, and it’s been a privilege to help the Priceline team maintain the perfect balance between brand, retail and service. Developing this latest campaign, full of moments we can all relate to, was a whole lot of fun. We look forward to seeing the Priceline brand continue to thrive.”
The first instalment of the campaign will be on TV, radio, digital and social.
Previous Priceline campaigns by Whippet were fronted by Priceline brand ambassador Chrissie Swan, including its 2020 Christmas campaign and 2019 Christmas campaign.
Credits:
Client – Priceline Pharmacy
Head of Marketing – Gabrielle Tully
Senior Manager – Brand & Magic – Sophie Genovesi
Brand and Media Manager – Lucy Davies
Creative Agency – Whippet
Creative Director – Tod O’Reilly
Creative Group Head – Rebecca Williams
Senior Copywriter – Oliver Ward
Senior Account Director – Lucy Yeo
Production Company – Two Tractors
Director – Grantley Smith
DOP – Simon Walsh
Media – PHD Melbourne
