Mark Humphries debunks vaccine myths in latest Telstra campaign
Telstra has joined the host of other brands encouraging Australians to get vaccinated against COVID-19, with a social media campaign fronted by comedian Mark Humphries.
The campaign sees Humphries reprise his role as Telstra’s 5G Chief Investigator from the telco’s August 2020 campaign.
In the just over two minute spot, Humphries dispells myths around vaccinations, mainly focusing on the myth that vaccinations will give you 5G.
Telstra’s CEO Andrew Penn said: “This is a global emergency and to beat this we need to come together – just as we’ve done in the face of natural disasters and hardships gone by. I urge Australians to get vaccinated as soon as possible and we want to reward our customers for doing so.”
Telstra joins the likes of Qantas, Virgin, and Woolworths as corporations begin to promote vaccinations against COVID-19.
Like both Qantas and Virgin, Telstra has also announced incentives for the fully vaccinated. Telstra Plus members who are fully vaccinated will receive 2,500 Telstra Plus points, and also be in the draw to win 100 million points with 20 winners to receive 5 million points each as well as up to $3,500 credit.
Part of the campaign will see Telstra’s mobile network name change from Telstra #StaySafe to Telstra #LetsVaxx.
On the campaign, Penn commented: “Mark’s sharp satire successfully busted conspiracy theories around 5G and now we’re calling on him to help cut through the noise and debunk COVID-19 vaccination myths.”
In terms of government campaigns, The NSW Government released its ‘Let’s do this’ campaign this week. The Federal Government’s campaign, ‘Arm Yourself‘, was met with wide-spread criticism.
Credits:
Telstra In-House Creative & Production
Creative Directors: Nads Spencer & Sven Mueller
Production Manager: Melanie Stefanou
DOP: Chloe Angelo
Editor: Chloe Angelo
Talent: Mark Humphries
Scriptwriting: Mark Humphries & Evan Williams
