‘There’s no place like Priceline’, says brand in campaign via Ogilvy Melbourne
Beauty and health store Priceline has released its new brand positioning which claims ‘There’s No Place Like Priceline’.
Conveyed through a one-minute television ad created by Ogilvy Melbourne, Priceline aims to emphasise its position in the market as a one-stop shop for everything health and beauty.
The television ad features families, pregnant women, men, babies and friends as they use products for “new looks, for fearless, for fighting fit, for prepping, for polishing and for perfecting”.
Tamalin Morton, general manager at Priceline Pharmacy, said in a statement: “Priceline Pharmacy has a unique position in the market with our extensive range, affordable products, exclusive brands and personalised services across both health and beauty.
“There’s no place like Priceline and we are celebrating this point of difference and what makes our brand stand out from our competitors.”
David Ponce de Leon, ECD at Ogilvy Melbourne, said the campaign aims to amplify everything that Priceline Australia is.
“They are a brand absolutely dedicated to helping us all look and feel great. A very special place indeed, with unrivalled range in-store, in-depth knowledge and advice and an incredible array of exclusives. Their vast online presence added to the power of their Sister Club are all powerful demonstrations ‘There’s no place like Priceline’. We are very excited for the opportunity to help Priceline Pharmacy deliver on this message.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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David Ponce De Leon
Ogilvy Melbourne
Priceline
Tamalin Morton
There's No Place Like Priceline
