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Tyde.com appoints Gemma Croxen as head of marketing

Online medical records provider Tyde.com, co-founded by former Droga5 Australian boss Sudeep Gohil, has appointed Gemma Croxen as its head of marketing.

Croxen joins the company from Bupa Australia where she spent time as marketing business partner, health insurance, having previously been head of marketing for flooring company Interface and AGL.

Croxen joins Tyde from Bupa

Tyde founder and chief executive officer Romain Bonjean said: “Gemma will help lead our industry engagement as we build the infrastructure and foundations for a service specifically designed to help all Australian improve their health outcomes.”

Croxen added: “Tyde has the potential to give every Australian greater access and control over their personal medical information and help ensure we all have access to the best possible health information and treatment decisions. I am thrilled to be involved at this exciting juncture as we start to serve a growing number of users.”

Tyde is one of four registered portal operators for My Health Record alongside Telstra Health, IT systems integrator Chamonix and online booking service HealthEngine.

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