Prime Creative Media acquires Trader Industry group of titles from Are Media
Prime Creative Media has acquired the Trader Industry group of titles from Are Media (formerly Bauer Media and Pacific Magazines).
The sale will see 11 separate mastheads and digital platforms covering transport, civil construction and agriculture transferred to the Australian-owned B2B publisher.
Prime Creative Media acquires Trader Industry group of titles from Are Media
Prime Creative Media CEO John Murphy said the acquisition is an important step in supporting “vital industries”, by ensuring leading publications continue into the future.
“Having a variety of print and digital publications, owned by Australian companies, is critical to maintaining a diverse media landscape,” Murphy said.
“Far too many publications in this country are closing down, as they adopt digital-first strategies only to lose even more market share to Google and Facebook.
“By keeping Australian-owned publications alive, we can invest in quality journalists, and cover the important developments taking shape in these industries that play such a critical role in our economy.”
Mumbrella understands that editor of Owner/Driver magazine, Greg Bush will be moving across with the publication to work with at Prime Creative Media.
Are Media’s CEO Automotive, Andrew Beecher, said this new home is an “ideal fit for these titles, aligning with Prime Creative Media’s efforts in supporting B2B media and these key Australian industries”.
“We are so happy that these titles have found a home at Prime Creative Media.
“Prime Creative Media has a proven history of investing in B2B mastheads for the long term, growing the products, the industries they serve, and the teams along with them. ”
Trader is part of the business private equity firm Mercury Capital bought from Germany’s Bauer publishing house last September before rebranding it Are Media.
Over the past 20 years, the agency has acquired more than 20 mastheads and launched many others, covering major Australian industries including manufacturing, infrastructure, resources, education, transport, hospitality, and waste and resource recovery.
Prime Creative Media publishes more than 80 print and digital platforms and employs more than 130 full-time, Australian-based journalists, editors, graphic designers, business development professionals, and an in-house IT development team.
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Andrew Beecher
Are Media
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Greg Bush
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Trader Industry
