Prime Video vies to be Australia’s ‘most compelling SVOD service’ via local content push
The Streaming Video On Demand (SVOD) industry is firing-up, with Amazon Prime the latest to announce a raft of new content for Australia in 2021. Mumbrella’s Zanda Wilson spoke with Prime Video Australia management at its event in Sydney yesterday, to see what the platform has in stall for brands and audiences.
“We don’t see SVOD as a zero-sum game,” head of Prime Video Australia, Hushidar Kharas says, following this week’s Prime Video Presents event, during which the streaming service announced seven new Amazon Original productions.
“Everyone knows Australians have an average of three or more subscriptions,” Kharas continues. “We’re making good content, it’s less about ‘how do we create differentiation or competitive advantage.”
Our chat comes after a whopping, and somewhat draining two-hour-long presentation in which Amazon Prime Video announced enhancements to its offering for Australians, with cast, writers and more chatting about their own new shows, and also a first look at four previously announced Australian original productions
