Prince Harry joins Kiwi commercial for sustainable travel site Travalyst

Prince Harry has starred in the latest campaign from not-for-profit sustainable travel organisation Travalyst, founded by the Duke of Sussex himself.

The nearly five minute long spot celebrates the launch of Travalyst’s pilot holiday rating initiative, encouraging Kiwis to consider sustainable options when planning for their next holiday.


The campaign was developed with input from Aotearoa New Zealand travel operators, and features Kiwi stars Rhys Darby, Dave Fane and Rena Owen.

“As travel continues to come back, we have an opportunity and a need to redefine the industry – for better, for good,” said Prince Harry.

“We created the non-profit Travalyst to rethink how travel can continue to expand our global understanding, to break down barriers, and to create cultural connections through experiences we otherwise wouldn’t have. We do this while, at the same time, ensuring local communities truly feel benefit from tourism and safeguarding essential ecosystems. In a world where we’re tasked with rating so many things, we’re now asking: what if your destination rated you? Starting in beautiful Aotearoa New Zealand, we’re launching our first campaign. There is a well-known Māori proverb: Ehara taku toa i te toa takitahi, ēngari he toa takitini (Success is not the work of an individual. But the work of many) – we invite you to be a part of our many.”

Sally Davey, CEO, Travalyst said: “Aotearoa New Zealand is the ideal setting to pilot our first consumer-focused sustainable travel campaign. We are looking to complement the many local collaborative efforts already underway, such as the Tiaki Promise.

“We hope to learn more from Kiwi travellers and operators, in order to ensure that consumers everywhere can and do make better travel choices.”

Trent Yeo, executive director of Ziptrek Ecotours and a board member of Tourism Industry Aotearoa, is supportive of Travalyst’s efforts to shine the light on sustainable travel in Aotearoa New Zealand: “Sharing knowledge and conversation on how to be a sustainably-focused traveller will help keep global best practices front and centre for everyone. We all love to rate our travel and hospitality experiences but the notion of turning those ratings back on ourselves is brilliant.”


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