Principals announces hires and promotions to support growth

Branding design agency Principals has announced a series of new hires and promotions following the acquisition of a number of new clients in recent months.

The announcement:

Following a number of new client appointments and continued growth in its existing client base, branding design agency Principals has announced a series of appointments and promotions.

In recent months, the agency has seen increasing momentum with the addition of new clients including Containers for Change, Angle Auto Finance and Stone & Chalk, as well as ongoing work with valued clients NAB, Royal Melbourne Hospital, RACV, Transurban, Latitude Financial, Kennedy, and TAC to name just a few.

Senior Experience Design Consultant Eric Lutley moves across to Principals from Academy XI. Lutley joins the AlphaLab team, delivering service design and CX projects across multiple verticals. With a background in human-centred design and digital transformation, he has worked for branding agencies in Australia, Canada and the UK, with clients including Commonwealth Bank, QBE, Xero, Westpac, IAG, Uber, Facebook and Google.

Senior Designer Jean O’Sullivan joins the agency from the Push Collective where she was for the last five years. She follows Rachel Terkelsen who was appointed Principals’ Melbourne Creative Director earlier this year, also joining from Push. O’Sullivan has held a number of agency design positions working across a range of categories including retail, the arts, government, technology and finance.

Charlie Rose has been promoted to the role of Strategy Director. He has been with Principals for five years providing strategic direction for clients including positioning, value proposition development, customer segmentation and brand architecture development.

Also receiving a promotion is Gareth Joe who steps up to the role of Associate Strategy Director. Joe joined the business in 2018 and has been working with a broad client list to deliver creative, thoughtful strategies inspiring brands to think differently about the way they do business.

Principals CEO Tom Brigstocke said: “It’s been a busy year at Principals and we’re only getting busier as we head into 2022. We welcome Eric and Jean to help us with the increased volume of projects from new and existing clients and congratulate Charlie and Gareth on their well deserved promotions.”

Source: Principals media release


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