Principals rebrands Townsville Hospital Foundation to Brighter Lives
Branding agency Principals has completed a rebrand for the Townsville Hospital Foundation, which now becomes Brighter Lives.
The project was partially pro-bono, and involved a new name, narrative and visual identity to accompany the organisation’s new leadership, fundraising goals and a remit to support public health services across North Queensland.
The challenge was ending the foundation’s position as “one of the state’s best kept secrets” and driving donations to fund services and equipment in a cluttered market of “deep-pocketed, national non-profits”.
