Principle Media Group enters three-year media partnership with Swinburne University of Technology
Swinburne University of Technology has chosen indie agency, Principle Media Group (PMG), to serve as its media buying and planning services supplier.
Moving forward, the agency will work with the university to consolidate its online and offline media channels “to navigate the complexities of the modern learner journey” in today’s growing media landscape. Paid social and search are both included in the partnership.
PMG and Swinburne’s new working relationship will span the next three years.
“We feel enormously privileged in partnering with Swinburne University of Technology as they continue to push the boundaries of technology, innovation and entrepreneurship in further education,” said Peter Toone, managing director of PMG.
”Navigating this complex learner journey in an ever-changing media landscape is an incredibly exciting prospect, and one we feel well prepared for. We can’t wait to get started with the team.”
Carolyn Bendall, chief marketing officer at Swinburne, added: “We are impressed by PMG’s strategic approach and their understanding of our distinctive brand promise to create the next gen now, and overall vision for Swinburne to bring people and technology together to build a better world.”
She continued: “We look forward to working closely to leverage cutting edge digital and data-driven capabilities, elevate our media campaigns and enhance our visibility in the market.”
PMG’s appointment follows on from a nine-year tenure by Initiative Media, who helped the university with its media buying and planning operations after acquiring its business in 2015.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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