Principle Media Group enters three-year media partnership with Swinburne University of Technology

July 31, 2024 2:24

Swinburne University of Technology has chosen indie agency, Principle Media Group (PMG), to serve as its media buying and planning services supplier.

Moving forward, the agency will work with the university to consolidate its online and offline media channels “to navigate the complexities of the modern learner journey” in today’s growing media landscape. Paid social and search are both included in the partnership.

PMG and Swinburne’s new working relationship will span the next three years.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.