Pringles reveals its new mystery flavour in ‘WTF: What’s the Flavour?’ campaign

March 5, 2020 10:04

Pringles is releasing a new mystery flavour, opening up a competition for Australians to win $10,000.

A campaign is supporting the competition, starting out with a teaser video shared online and followed by clues hinting at what the flavour might be.

Consumers are charged with guessing the flavour correctly.

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Akkomplice Kellogg's Kenny Hill Melissa Tan Pringles

2 COMMENTS

Josh 5 Mar 20

Aren’t most of the flavours a mystery? “But it says Cheese and Onion on the packet, why does it taste nothing like that…?”

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Rebecca Cowan 6 Mar 20

I reckon it’s jalapeno

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