Private Media, the publisher of digital titles including Crikey, SmartCompany, Property Observer and Women’s Agenda has promoted publishing director Marina Go to CEO.
The appointment comes a year after the dismissal of former CEO Amanda Gome.
Go joined Private Media last April with a brief to drive the commercial performance of the portfolio. Previously she was publisher at women’s websites publishing house Independent Digital Media. She also held senior publishing roles with Emap (now part of Bauer Media) and Fairfax Media’s magazines.
Private Media is chaired by former Sydney Morning Herald editor Eric Beecher. In a note to staff Beecher said: “She is talented, creative, focused, approachable, strategic, sensible and highly professional. She comes to the role with an impressive and diverse track record that traverses writing, editing, publishing, managing. She has a significant public profile, an MBA, an intuitive feel for the connection between content and commerce, and a deep understanding of digital media. And she was editor of Dolly magazine at the age of 23.
“She comes to the role as the leader of a formidable management and editorial team, supporting an ambitious, pragmatic strategic plan.Together with the rest of the board, I’m thrilled we have a CEO of real stature.”
Go told Mumbrella: “Since I’ve been here I’ve learned an enormous amount about the business including working with paywalled products and working out what people will and won’t pay for.”
The Crikey newsletter is based on a subscription model. Go said: “As a business we did not always have as much data as I would have liked. We’ve invested in more resource, we understand more about who our subscribers are and we’re getting growth.”
Go said that she had been briefed to deliver growth through new launches and extending existing products. She said: “It’s an exciting time. It’s going to be a transformational 12 months for the business.”