Private Media appoints Kevin Cooper as CGO

Private Media, publisher of Crikey, SmartCompany and The Mandarin, has appointed Kevin Cooper as its first chief growth officer. Cooper will take responsibility for all consumer revenue growth, reporting to CEO Will Hayward.

Alongside Cooper’s appointment, the company announced plans to grow headcount by 15% in FY23, off the back of what the company called “strong ongoing revenue and margin growth”.

From left to right, Will Hayward, CEO; Ai Mawdsley, COO; Kevin Cooper, CGO

Hayward commented: “as appetite for our independent journalism grows, our commercial strategy is focused on hiring ambitious technical specialists that can introduce our products to customers at scale and get them to pay for them. Kevin’s experience to date, and his strong focus on growth, will help Private Media continue its recent track record of eight consecutive quarters of record revenue. We’re delighted to have him on the team”.

Cooper previously led product and growth at Ticketmaster owned Moshtix and prior to that led the marketing and customer technology functions for hospitality giant ALH Group. He joins COO Ai Mawdsley, formerly of Accenture and digital agency ntegrity, and managing editor Peter Fray, former editor-in-chief and publisher of the Sydney Morning Herald, as part of the Private Media senior leadership team.

Cooper commented: “The team at Private Media are some of the best and brightest in the industry which shows with the quality of their publications. Will, Peter and Ai have impressed and inspired me with their vision and commitment for each of the brands as well as the overall group. I’m excited to be able to contribute to this strategy while building a world class growth function and solving some really complex challenges.”

Hayward advised that the other new hires would be made across editorial, engineering, product, analytics and advertising.


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