Private Media, Mamamia and LBB Online to tackle revenue at Publish 2025
As the media industry grapples with the twin forces of AI disruption and shifting consumer expectations, Publish 2025 will bring together three of the most experienced minds in content strategy and monetisation: Private Media CEO Will Hayward, Mamamia’s chief content officer Zara Curtis, and LBB Online’s APAC managing director Toby Hemming.
Women’s media network Mamamia announced its new ‘house of brands’ content strategy at this week’s Upfronts; Private Media acquired key competitor Pinstripe Media earlier this year, and LBB Online reported 67% readership growth year on year under Hemming’s leadership.
Get your tickets to Mumbrella Publish 2025 here.
The panel will explore whether the golden age of subscription growth has peaked, what role brand acquisitions and bundling strategies now play in audience growth and retention, and how news and content can retain its value amid a rising tide of free, AI-generated content. The conversation will include insight into what audiences will pay for in 2025 and beyond, and how can publishers can future-proof monetisation without losing editorial integrity and brand values.
