Award Case Study: Deakin University

Deakin University's Open Day activation was a clear thinker, quite literally. Together with Hardhat, its ingenuity stood out to Mumbrella Awards 2019's jury, with both concept and execution making a memorable impression. This is Deakin University's entry below, along with the judging criteria utilised to award it the highly commended award for Best Use of Face to Face / Interaction Marketing Through Events.

Digital innovation is at the core of Deakin’s DNA and every year we develop an activation to run at our Open Days that pushes the boundaries and brings digital innovation to life for thousands of people.