Award Case Study: Using Historical Purchase Trends to Predict & Influence Consumer Purchasing Behaviour – Murmur for Western Sydney Wanderers

Data-driven marketing doesn't have to be complicated. In fact, the simplicity in Murmur's strategy for Western Sydney Wanderers is what contributes to its effectiveness. This is Murmur's winning entry for Mumbrella Award for Data-Driven Marketing in 2021 Mumbrella Awards.

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