Award Case Study: Hyundai | Customer Centric Experiences that Delivered Results

In a tightly fought category at the Mumbrella Awards 2020, Orchard moved Hyundai’s user-friendly website into the fast lane of the future by mixing logic with emotion. The judges declared that Hyundai delivered real results by balancing the right combination of function and emotion at every step. This is Orchard's entry below, along with the judging criteria utilised to award it Best Use of User Experience.

This is a story of great partnership, which in a declining market, delivered a 25.28% increase YOY in conversions to test drive a Hyundai.

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