Award Case Study: Mango Communications

Mumbrella's 2020 CommsCon Awards jury said it was 'blown away' with the smarts of Mango Communications using social for what it’s strongest at. The team showed clear evidence of tapping into a cultural moment and leveraging it in a smart, cost effective way. This is Mango Communications’ entry below, along with the judging criteria utilised to award it Best Social Media or Digitally-led Campaign.

Streets’ ice creams are some of Australia’s most iconic frozen snacks. Over several years these mischievous social commentators have been offering pun-tastic commentary on Australian summer moments.