Award Case Study: Matesong – M&C Saatchi with UM for Tourism Australia

Released during the emerging threat of the COVID-19 crisis, Matesong perfectly captured and reflected a challenging moment in time for Australia, Britain and the world. The Mumbrella Awards 2020 judges declared it a standout idea which leaned into a headline dominating cultural context with immense cut through. This is M&C Saatchi's entry below, along with the judging criteria utilised to award it Best Use of Real-Time Marketing.

THE CHALLENGE