Dashboard-Case Studies-Award Case Study: News Corp Australia with newsamp and Customedia for The Heart Foundation
Case Studies

Award Case Study: News Corp Australia with newsamp and Customedia for The Heart Foundation

This was a clear winner for the Mumbrella Awards 2019 jury that got straight to the heart of the matter. The Heart Foundation clearly articulated the challenge before it and demonstrated how 'Serial Killer' was its solution. Its interesting partnership and fantastic creative not only produced a memorable seven-day campaign, but also got the government to implement significant change. This is News Corp's entry below, along with the judging criteria utilised to award it Media Campaign of the Year.

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