Award Case Study: Shark Bait – Special Group New Zealand and Australia, Wonder Group, Fraser Cars and Cutting Innovations for Uber Eats

Crazy. Brave. Awesome. That was how the Mumbrella Awards 2020 jury described this campaign, saying they couldn't help but smile. Special Group’s creativity led them to create a surprising and extraordinary experience - hijacking a local icon with relevant content was a very smart move and the jury applauded their tenacity to pull off the logistics of a road-worthy filet-o-fish. This is Special Group’s entry below, along with the judging criteria utilised to award it Best Use of Face-to-Face/Experiential Marketing.