Dashboard-Case Studies-Award Case Study: Special Group
Case Studies

Award Case Study: Special Group

Special Group's Uber Eats campaign not only delivered, but left the Mumbrella Awards 2019 jury hungry for more. This was a category that saw heavy debate and extremely close scoring - the audacity and complexity of the idea combined with a brilliant execution to ultimately give Special Group the nod. This is Special Group's entry below, along with the judging criteria utilised to award it Best Use of Real-Time Marketing.

Uber Eats decided to sponsor the Australian Open. And we shared an ambition to own this cultural moment.

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