Thinkerbell demonstrated to the Mumbrella Awards 2020 judges a true innovation for the clients, its staff and the industry. An idea accepted by a client in less than a minute is testament to the trust and partnership Thinkerbell has with clients, and serves as a wonderful example of how clever and insightful ideas can make a real impact. This is Thinkerbell's entry below, along with the judging criteria utilised to award it PR Agency of the Year.
NRMA Insurance launched a new TVC ‘Every Home Is Worth Protecting’ featuring a boy who helps return a koala to bushland after its home was destroyed. We were tasked with leveraging the ad.