Problogger is Australia’s top blogger

Australia’s top marketing blogger is the Melbourne-based author of the Problogger website, according to analysis carried out by social media expert Laurel Papworth.  

Papworth has compiled a list of the top Australian sites based on the world’s top marketing blogs rundown from the US-based AdAge.

Darren Rowse’s Problogger is number one, while Bannerblog, a site celebrating online advertising creativity run by Ashley Ringrose and Ashadi Hopper who work at agencies Soap Creative and RMG Connect, is second.

Third is Servant of Chaos, by Sydney-based business strategist Gavin Heaton.

The list differs in one major respect from the Australian Marketing Pioneers list compiled by Julian Cole of social media agency The Population. Poking fun at “the local BlogMafia” Papworth says in her posting: “There’s no arbitrary dropping our top online marketing blogger off the list (Darren Rowse) or me adding anything in the way of a SilkCharm point system.”

Cole’s list does not include Rowse because his blog is a practical how-to guide for anyone who creates a blog, rather than offering commentary on marketing issues.

Seth Godin’s acclaimed marketing blog remains at number one on the international list. He has just made his 3000th posting in which he says:

“Drip, drip, drip, it adds up. The hard part, as you can guess, is the first 2,500 posts. After that, momentum really starts to build.”


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