Production company Photoplay signs Frazer Bailey

Production company Photoplay has signed comedy director Frazer Bailey.

The announcement:

PHOTOPLAY is excited to announce the signing of award-winning comedy performance director Frazer Bailey for representation in Australia and New Zealand.

Winning Gold for Direction at the BADC Awards for the hilarious Air Asia escapism campaign ‘Come Back Refreshed’ via Publicis and Silver for Millionaire’s Run ‘Prince of Nigeria’ through Brainheart, Bailey has also delivered laughs for Samsung with ‘Shade Dwellers’ along with attracting over four million YouTube views for Flight Centre with his ‘What If’ campaign.

Celebrated as a director with a clever knack for character casting and extracting some of the most distinctive and oddball performances on set, Bailey has worked with the country’s most respected agencies including Clemenger BBDO, Leo Burnett, Y&R, Publicis, Ogilvy and Grey Melbourne.

Bailey launched his career creating award-winning short films including Self Serve, selected in the Top 8 Tropfest Films of all time. Other films include Tropfest finalists Silencer and the Studio Canal Prize winning Glenn Owen Dodds, which screened at the world’s biggest short film festival, the Clermont Ferrand Short Film Festival.

Commenting on his signing, Bailey says: “I’ve always been a fan of Photoplay, they have a track record for supporting their directors with a truly collaborative approach to filmmaking and their long-form division means they are serious about investing in this space, with three notable feature films already under their belt.”

Photoplay executive producer Oliver Lawrance adds: “Frazer first caught my eye with his ability to cast unforgettable characters and for his hands-on direction that has elicited some truly irreverent and memorable performances. We are really excited to welcome this great talent and all-round nice guy to the roster.” Bailey’s first feature film Home, a love story, is currently in development.


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