The Project Factory hires commercial development director
Con Polihronas
Digital media company The Project Factory has hired Con Polihronas in a newly created role of commercial development director.
The announcement:
The Project Factory is pleased to announce the appointment of Con Polhronas to the newly-created role of Commercial Development Director.
Based in the company’s Surry Hills offices, Con will be responsible for expanding the company’s relationships with brands, agencies and partners throughout Australia and Asia. He was previously with National Manager with oOhregional!, a division of oOh!media.
“The Project Factory has proven that it is a world leader in the creation of interactive entertainment, using story and content to drive engagement. The results for brands have been astonishing, building a deeper relationship with the brand’s audience, and creating ways for brands to convert engagement intro real business and commercial goals”, said Con Polihronas.
“I look forward to working with the great ideas and technology that have already been created within The Project Factory and bring them to new clients and brands both locally and internationally”, Polihronas added.
Guy Gadney, Group Executive Director at The Project Factory added: “Con’s experience at oOh!media was all about multi-platform outdoor campaigns. Now we’re bringing his experience to multi-platform screen experiences. We’re very pleased to have Con join the team here. It is an exciting time for all of us digital story-tellers and we look forward to building even more successful transmedia projects though Con’s involvement.”
Source: The Project Factory press release.
