Project Hutton announces official rebrand, becomes Hutton House
Agency Project Hutton has rebranded to become Hutton House.
The announcement:
Project Hutton has unveiled their rebrand to Hutton House, marking a bold new chapter in the agency’s evolution. The rebrand reflects the company’s expanded capabilities, diverse service offering, and growing team of specialists dedicated to helping brands amplify their reach through press, content, events, and talent management.
A Strategic Shift In Focus
After six years of success as Project Hutton, the agency is making a strategic shift to better align with its current scope and future ambitions. “When we started, we were a consultancy solely focused on ‘projects’, but now, we’re a team of specialists working together to create fully integrated strategies to drive brand success”, says Lib Hutton, the agency’s founder. “Our new name, Hutton House, reflects this transformation, positioning us as a house of creative experts, where each of our services work in harmony to elevate brands.”
Four Key Service Pillars
Hutton House’s new identity also introduces four key service pillars – Press, Content, Events, and Talent Management – that interact to deliver a seamless, holistic approach to audience building. The agency’s diverse client portfolio, which includes names like Square, TOM Organic, Poodle Bar & Bistro and Breville, will continue to benefit from this expanded, integrated service offering.
“While our brand is evolving, our commitment to working with quality, progressive brands remains unchanged,” says Lib. “We continue to prioritise excellence in everything we do, with a strong focus on delivering tailored strategies that make a lasting impact.”
A Move Away From Traditional Agency Model
In a move away from the traditional PR agency model, Hutton House is embracing a more dynamic structure that breaks away from the typical account management approach. Instead, the agency now focuses on working with specialists for each core service area, ensuring a higher level of focus and excellence for each client, staying ahead in a rapidly changing industry.
A new In-House Studio and Creative Space
Hutton House has moved to a new office and studio space at 47 Derby St Collingwood. Designed to foster collaboration, the dynamic space offers both clients and creatives the opportunity for pop-up events and activations, providing a platform for brands to connect with their audiences.
“With our content arm in full force, having a dedicated studio space for content creation, product showcases, community events and pop-ups has been an amazing point of difference for our clients.”
Source: Hutton House
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