Promotional marketing body APMA joins Communications Council

The Australasian Promotional Marketing Association is to merge into Australia’s peak advertising body, The Communications Council.  

Discussions between the two bodies began at the end of last year, as revealed by  Mumbrella.

The Communications Council officially began operations on 1 January 2010, merging the former Advertising Federation of Australia (AFA) with the Account Planning Group (APG) and the Australasian Writers and Art Directors Association (AWARD).

David Lo, APMA chairman, said: “Over the past year the APMA has been redefining its position in the marketing and advertising industry and we believe our association with The Communications Council is a great step forward in that respect.”

Daniel Leesong, The Communications Council CEO, added: “We are experiencing a period of industry consolidation. The APMA joining our organisation is testament to the foresight of the founders and demonstrates that the structure of The Communications Council is working.”


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