Prospa​ ​appoints​ ​Rebecca​ ​James​ ​as​ ​chief​ marketing​ ​and​ enterprise officer

Former ME Bank CMO Rebecca​ ​James has joined Australian small business lender Prospa as chief​ marketing​ ​and​ enterprise officer.

In her previous role at ME Bank, James led the transformation of the ME brand, which included simplifying the product offering.

Rebecca James is Prospa’s newest chief​ marketing​ ​and​ enterprise officer

James has more than 20 years’ experience in marketing, starting her career at American Express and then independent direct and digital agency Lavender where she rose to the role of managing director.

There James led a team of 110 people with offices in Sydney and Melbourne servicing clients including Westpac, BT Financial Group, American Express, Qantas, Telstra, Coles, IKEA and Microsoft before departing in May 2013.

Beau Bertoli, co-CEO of Prospa, said: “We’re delighted to have Bec join our team – she brings rich and varied experience in brand, marketing and partnership strategies that will help catapult Prospa to exciting new heights.”

James added: “Prospa is making a huge difference for small business owners all over Australia and the calibre of the people I’ll be working with makes me think this will be an incredible opportunity for me. Prospa has already built an amazing proposition that’s attracted over 12,000 small businesses and I’m excited to be joining the team to help step-change growth.”


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