A Sydney-based digital agency has secured a corporate sponsor for a newly developed anti-bullying app.
Protein One, whose clients include Westpac, Optus and AMP, has developed the Dandelion app to help both children and parents deal with, and prevent bullying.
The project, which is on crowd-funding site kickstarter and due to launch in a couple of weeks, has secured pre-school company Bigfatsmile.com.au as its corporate sponsor.
Big Fat Smile specialises in teaching kids to embrace creativity.
The company’s CEO Bill Feld said: “Protein One did an amazing job developing our website and we’re thrilled to be supporters of the exciting Dandelion project. The story is captivating with a powerful message about overcoming life’s hurdles. Creativity and imagination are at the core of self expression. This message is central to the story, central to our beliefs and is alive in our pre-schools and in everything we do.”
The app follows the story of school boy Benjamin Brewster who experiences bullying but with a little imagination finds a way around it with a magical dandelion that makes wishes come true. It was inspired by the experiences of Protein One’s director Galvin Scott Davis and his son.
The app uses an interaction that allows the user to actually blow the dandelion to make a wish.
The project has also secured UFC fighters Anderson Silver and Chuck Lidell as advocates, signing certificates to pledge against bullying which were then pushed out through social media to promote the project and its kickstarter campaign.
Protein One will also work with Big Fat Smile to build an anti-bullying curriculum for their students.