Cleo has been targeted by a protest group which wants the young women’s magazine to stop photoshopping images of girls.
More than 4,000 people have signed a petition in the latest campaign led by social activist platform Change.org.
The campaign was started by a 20-year old TAFE student at Melbourne’s RMIT.
The protest follows a similar campaign by an American teenager that saw Seventeen Magazine commit to stop changing girls’ body or face shapes.
Among the comments on the petition, was: “It’s time to change, Cleo. Culture won’t accept this anymore. It’s time to get with the times. No more airbrushed beauty queens!”
Another comment read: “I’m signing because I struggled with self esteem and bullying during my school years, and I want to make a difference for young girls like me.”
Change.org campaigns director Karen Skinner commented: “It’s been incredible to watch Jessica’s campaign take off. Between asking all her friends to sign her petition and sharing it on social media, Jessica’s been able to get 4,000 to join her campaign. It’s obviously struck a chord with the community.”
ACP, Cleo’s publisher, was unavailable for comment at the time of writing.