Puberty Blues debuts with under a million but wins over younger demos
Puberty Blues: 925,000 debut
The debut of Cronulla period drama Puberty Blues rated 925,000 for Ten last night in one of the most competitive Wednesday nights of the ratings year.
The remake of the 1979 Australian novel by Gabrielle Carey and Kathy Lette was the second most watched show in the key advertising demographics of 18-49, 16-39 and 25-54 behind Nine’s Big Brother, which rated 1.131m in total viewers.
Big Brother was down around 500,000 viewers on its debut on Monday.
Love, love, love it!
I dont know why we are all so addicted to total people numbers. I myself am guilty. I cant think of any advertiser that buys to total people but yet we still report (and are obsessed with) the big number as if that is the key success metric.
I am glad that Mumbrella reports on the other demos and hope media buyers actually look at their demos rather than rate the success of a show based on the TP figure.
Its kind of strange because we all talk about fragmentation and how we need to be really targeted but still default back to the TP figures.
Ps – i watched it and i really enjoyed it. Hope it continues to pull in some good numbers…. for key demos…
Loved it and so relieved to see some great Aussie quality drama. @Nat, you make a very valid point.
If Puberty Blues rated that well with no help having to follow The Shire then it’s a winner. And just for the record it was a winner in my books regardless – fantastic production and the cast are just brilliant. We need to support great Australian productions like this one. Stick with it TEN and get rid of the rest of the reality drivel…
My kids watched it 16 and 22 but didn’t seem too enthused. The bits I saw made the acting in Neighbours seem scintillating and dynamic.
I really enjoyed the show and I think it’s great for all ages! i will definiately be watching it next week!
It’s good, with some amazing production design!
Channel 10 did have an advanced screening of the show for people who liked their facebook page. I wonder if it effected the numbers?