Publicis APAC grows 6.5%, outpacing global performance
Arthur Sadoun leads the world's top holdco ... for now
Publicis Group’s Asia-Pacific business grew 6.5% organically in the third quarter of 2025, outpacing the holding company’s global performance.
The APAC region accounted for A$565m (€316m), or around 9% of Publicis’ global operations, driven in part by the rapid expansion of the holdco’s Connected Media business in China.
Publicis Group’s regional footprint was also bolstered by its January acquisition of Atomic 212, Australia’s largest independent media agency, a move described by local CEO Michael Rebelo as “strengthening and scaling [its] media capabilities.”
Globally, the Paris-headquartered group posted a quarterly net revenue of A$6.3 billion (€3.5 billion) with overall 5.7% global growth amid what it described as “sustained demand for AI capabilities.”
Building on the momentum of its second-quarter earnings, Publicis has once again upgraded its 2025 organic growth forecast from 5% to over 5.5%, alongside margins of above 18%.
In an earnings statement, chairman and CEO Arthur Sadoun said the group was “demonstrating that artificial intelligence at Publicis is not a future promise, it is a reality today that is driving our growth.”
“Not only did we not experience any material cuts in marketing spend, but we also saw an acceleration in demand for our AI-led products and services.”
Publicis is the first holding company to report its third-quarter results. As compiled by Mumbrella, the group led its peers with 5.9% organic growth in the previous quarter, followed by Omnicom at 3%.
Q2 organic growth holdco leaderboard
Publicis’ revenue growth was reflected in its recent client wins across its media agencies, bringing in A$9.1 billion (US$6.4 billion) of new billings in the first half of this year.
Globally, the company secured Coca-Cola’s data and media account in North America in March this year, the signing of significant global accounts, including Paypal, Mars, Goodyear, Dropbox, Barilla, Paramount and Spain-headquartered banking corporation Santander.
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Publicis’ media arm — Connected Media — now represents around 60% of total net revenue, attributed to Publicis Media’s “scale across geographies and media channels,” fueled by its data engine Epsilon.
Meanwhile, the division known as Intelligent Creativity accounted for roughly 25% of total revenue, with Technology contributing the remaining 15%.
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